Business to business is an elaborated and widely spread channel in the world of manufacturers, suppliers and industrial market. The basic fact about business is there are various hierarchies and manner through which the products and services in business go in flows and therefore every sort of business channel has their own sort of importance. We know the fact that every business house from whom we are buying necessities or services is not the actual manufacturer or dealer and they also further get it sourced from other dealers and vendors.
We might have often heard the term known as B-2-B and the same is also known as business to business. Business to business is that term wherein one business house dealing in a particular product or service is dealing with the other business which is dealing in the same work of products and services. The initial idea behind the same is that the manufacturers do have bulk production of the products and services they are offering but they do not wish to deal with the hassle of dealing directly with the end user due to less mass quantity and other reasons and therefore they rather prefer selling the same to other similar business house who are working towards selling the same to end user or to other business houses which will further sell the same to end user.
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The great way of understanding business to business channel is an example of a kurti manufacturer who manufactures the kurti in bulk in same color and print in different sizes and the other business channel who deals in selling of such kurtis will buy the entire set of kurtis from such manufacturer and add their profit margin in the same and will further sell it to the end user.
Usually the dealer in business to business channels only buys raw material and other supply related products from the market and they further produce goods and services and sell the same to other business houses who purchase ready products get necessary work done in the same and sell the same to direct end user and consumer.
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